Benchmark, Social profiles and Editorial Strategy
We start from the customer’s objective – to have a perfect idea of why, where and in which way he should be in the social media universe – and from the identification of the critical successful factor, which will allow us to set up a really relevant strategy according to what makes the company’s business unique.
What we do
Analysis of the presence of your competitors on social media networks
Monitoring user conversations
Managing customized pages (Google +, Facebook, Twitter, Instagram, Pinterest, Foursquare, Youtube, Linkedin)
Drafting an editorial plan
Monitoring and reporting for an ongoing optimization of the strategy
How we do it
Benchmark: for H-FARM every project begins with an analysis of your current digital presence, comparing to your competitors, to draw up some proposals to improve strategies and contents that will optimize the engagement of your target.
Social profiles: the H-FARM team creates or optimizes your social presence, on the basis of acquired best practices within your industry, to increase your brand equity and to pursue your business goals.
Editorial strategy: H-FARM will coordinate communications and contents with a multichannel strategy, defining a customized plan of action.
Our offer is flexible and structured in a modular way, to be adapted to different needs. In fact, H-FARM offers not only permanent support for the daily activities management and the ongoing optimization strategy, but also counseling focused on specific requirement – like single events or product launch –, and even training and updating courses for professionals and corporate managers.
- Basic courses aimed at providing a theoretical overview and the tools to understand the dynamics of the social media world
- Advanced courses structured as practical workshop, to share best practice and methodologies of social media management
- Thematic courses, settled according to the requests and the needs of the customer (for ex: Personal branding for AD, Communication Manager, PR Manager, etc.)
Contact us to find out how we can help you to make social media an essential part of your online strategy.