At H-FARM, we firmly believe that investing in new paradigms lets us to create value for online businesses, whatever their nature. In addition, ongoing training for our professionals allows us to keep up with new channels, thus offering cutting-edge tools and the most innovative available formats. We pay great attention to this aspect since the market is evolving rapidly and we must be able to offer our customers the best. In most cases, we arrange full performance projects: our reward depends on the business we produce for our customers.
A winning approach: Dynamic Planning
A 100% performance-based approach allows us to improve the results step by step, making optimizing actions on all fronts:
- Target – Targeting discovery: the targeting process is constantly tested and optimized, in order to identify the most interested users.
- Channels – Budget allocation for each channel is subjected to reviews according to the campaign performances
- Contents – The campaign message is defined according to the target, guaranteeing a greater communication efficacy
Multichannel campaign: 360° management of the Customer Journey
In media planning, we are able to manage all the channels (keeping on testing new ones) and to give our customers the chance to take advantage from systems not too much competitive yet.
Working on the attribution and allocation model, we are able to assign to each channel/format its real impact within the users’ paths during the funnel brand awareness > consideration > conversion > loyalty. Then we can add value to conversion-oriented pure awareness investment – the expandable video –, working on the optimal budget allocation and remuneration scheme.
We constantly work on:
- Entire Adwords suite as Google partner – Search, gmail (GSP), Shopping, Youtube;
- Amazon and all its new display and search formats;
- Bing’s search advertising campaigns;
- Main available DSPs on the market for the management of programmatic video and display campaigns, both on prospecting and remarking;
- All social platforms where it is possible to implement advertising campaigns: Facebook, Instagram, Twitter, LinkedIn;
- Content and native advertising on platforms such as Outbrain, Yahoo, Taboola and Quantum
- DEM and affiliation with the most important Italian networks
Contact us to find out how we can improve your own business online!