The value of data is an uncontested prerequisite in digital marketing, as much as the importance of knowing one’s own customers. Today it is possible to apply CRM’s typical logical models also to the world of prospecting.
Thanks to technological developments, we can finally keep the promise of the digital marketing activities: to precisely measure the users’, customers’ and prospects’ behavior.
DMPs (Data Management Platforms) are the core of this process, since they allow to fill users’ profiles with all those characteristics able to describe them: most read topics, customers’ data on corporate CRM but also external data, such as geographical, socio-demographic and consumption style details. Supplied with such detailed information, allows us to make use of it in guaranteeing high precision in targeting of media campaign, customizing owned property web surfing and in no-digital relations, like call center or traditional marketing activities.
H-FARM supports its customers throughout the whole implementation process, from setting a strategy to its deployment by the activities of data set up and analysis, through choosing the most fit software for the project development.