In H-FARM we have developed a model for the collection, study and interpretation of web analytics that supports and guides our customers during each step of the redesign of their online presence, the development of efficient and innovative marketing strategies and the measurement and interpretation of the obtained results.
Which searches do users perform to find me on Google? Do the contents on my website satisfy the information needed by my users? How many sales are linked to the Facebook fan page? Why do my users quit the registration form?
H-FARM helps you to find the answers and supports you daily to
- Identify KPIs and valuable metrics for your business;
- Understand in detail the features, origin and quality of your digital traffic;
- Study the behavior of users through the analysis of navigation paths and interaction within your online channels – website, social profiles, etc;
- Focus and improve the efficiency of your marketing strategies by setting tangible goals and analyzing the achievement rates of these goals.
We deal with all the stages of the process, from setting and customizing the tracking tools, to the production of periodic reports for the analysis and interpretation of data, as well as training for using Google Analytics.
Contact us to understand, step by step and in the best way, the strengths and weaknesses of your own online business.
These are some of the tools we use:
Google Analytics: sign in to Analytics is the first step to find out the metrics of the digital traffic on your website, such as organic traffic, visit-depth, branded and no-branded keywords, conversions. Do you already have an account but you think you are not using it in the right way? H-FARM helps you to improve it to get a depth analysis.
Google Webmaster Tools: a useful tool to measure the main scan problems revealed by search engines. It also allows you to promptly enable some remedial actions.
Opensite Explorer and Majestic SEO: a tool for the analysis of the “link profile” of the site, that allows an ongoing monitoring of the link building strategies and permits to analyze trends of the online importance of the considered domain.
Search Metrics and RankTracker: mainly used for continuous analysis of the site ranking for strategic keywords and for related reporting activities.