NeoSeo has an approach to digital marketing that uses various channels and tools for all-round coverage of the Web:
A well-defined communication strategy always originates from the study of metrics and the definition of KPIs through which the success of implemented activities is measured. This is the top of our pyramid, the starting point that determines the most effective marketing mix according to customer needs.
The digital marketing tools included in our offer allow us to act both according to a “pull” logic – being sought by potential customers due to their need for our brand, products and services – and according to “push” models – finding new customers by stimulating prospects that surf the Web.
On the one hand, search engine optimization, social media management and search advertising activities enable control of the main access points to Web contents for users, namely, search engines and social networks. On the other hand, through display advertising activities and participation in affiliate networks, the attention of users is “captured” while surfing the Web..
All the inbound and outbound marketing activities that we implement for our customers are aimed at bringing qualified traffic to the website..
This is just the first step towards achieving your goals. The ROI of online investments is calculated based on the results achieved. In order to maximise the performance of digital communication it is necessary to act on the optimization of the flow that transforms the user, who accesses the website, into a customer. At NeoSeo, we have gained the experience required to allow our customers to reduce their cost per acquisition (CPA), not only through effective and efficient management of online advertising campaigns but also by acting directly on conversion rate optimization.